I'm a creative director and photographer based in Winter Park, Florida. I've spent the last fourteen years building brand identities, designing packaging, and directing visual work for consumer electronics brands. Lately I'm equally interested in teaching other people how to do it.

The Work

I directed the creative output of consumer electronics brands distributed across 20,000+ retail locations in the US and abroad. This means guiding both what the public sees and what happens off-screen to make make creative work come together.

From product video shoots to full brand identity systems, I guided teams across continents, even travelling to Korea to teach a product development team how to work within an information framework I built from scratch.

• Art and campaign direction

• Storytelling strategy

• Pre-Production, Production, Post-Production

• Packaging & visual systems development

• Cross-cultural communication & team development

The Person

Originally, I went into filmmaking and visual media because I wanted to tell stories. That instinct has driven every project since, whatever the medium. My best work happens when there's a problem to solve and a story to tell.