About Me

I’m a designer who leads creative teams and builds messaging systems that tell a cohesive, engaging story on both the screen and shelf. Based out of Winter Park, Florida, I've spent the last 15 years building brand identities, developing design and information systems, packaging, and directing visual work for consumer electronics brands.

The Work

I directed the creative output of consumer electronics brands distributed across 20,000+ retail locations in the US and abroad. This means guiding both what the public sees and what happens off-screen to make creative work come together.

From product video shoots to full brand identity systems, I guided teams across continents, even travelling to Korea to teach a product development team how to work within an information framework I built from scratch.

• Art and campaign direction

• Design and information system strategy

• Storytelling

• Pre-Production, Production, Post-Production

• Packaging & visual systems development

• Cross-cultural communication & team development