Elena Thompson
Creative Director · Brand & Design · Photography · Marketing
ElenaThompson.com · elenat11@gmail.com · 941.840.1121 · Winter Park, FL · linkedin.com/in/elenaimagines
Creative director and brand strategist with 15+ years shaping brand identities, leading cross-functional teams, and developing multi-channel campaigns across print, digital, photography, and video. Equally comfortable directing a team, designing at the keyboard, or shooting behind the camera — I pair strategic vision with hands-on execution to drive measurable results in brand growth, content production, and audience engagement.
Core Focus
Brand strategy & identity systems · Creative & art direction · Product & lifestyle photography · Video production · Web & UI/UX · Multi-channel campaigns · Team leadership & mentorship
Adobe Creative Suite · Figma · WordPress · Google Analytics & Ads
Experience
Director of Marketing Services
March 2021 – May 2026- Increased digital content production by over 100% through strategic team expansion and workflow optimization.
- Managed all product photography and extensive retouching across hundreds of products, ensuring color accuracy and brand consistency.
- Led the complete redesign and optimization of company websites, boosting SEO, reducing page load times, and improving accessibility.
- Presented performance dashboards and strategic roadmaps directly to executive leadership, driving data-informed decisions.
- Developed multi-channel marketing campaigns that drove sales across retail and digital platforms.
Marketing Services Manager
October 2016 – March 2021- Delivered multi-channel campaigns that contributed to sales growth across multiple product categories.
- Directed all creative production, aligning outputs with sales and product team objectives across multiple brands.
- Grew social media presence by hiring and mentoring a dedicated Social Media Coordinator.
- Doubled creative production capacity by recruiting and onboarding a Marketing Coordinator.
Senior Marketing Coordinator
January 2015 – October 2016- Managed all creative production and established systems for tracking progress, results, and budgets.
- Reported directly to the company President, aligning marketing strategy with executive vision and brand positioning.
Marketing Coordinator
October 2011 – January 2015- Served as sole member of the Art Department, liaising between teams in the U.S. and Korea.
- Developed packaging, video, photography, and marketing materials for hundreds of products sold in 20,000+ retail locations.
- Implemented processes to streamline design production and ensure scalability.
Education & Certifications
- Full Sail University — MFA, Media Design
- University of Miami — BS, Communication (Motion Pictures, Religious Studies, French Language & Literature)