Utilimedic: Launching a pandemic-era brand from a home studio

CLIENT / BRAND: Utilimedic (Namsung America)
DURATION: 2020 – 2021
ROLE: Art director, Web and graphic Designer, Photographer and Videographer, strategist
PRODUCT CATEGORY: UV phone and device sanitizer
AWARD: CES Innovations Award Honoree

Challenge
Utilimedic was a new brand develped around a UV phone and device sanitizer / charger targeted for use in a vehicle and launched during the pandemic. The brand needed an identity, packaging, and a full content library in time for a CES Innovations Award submission.

The product had to feel clean, credible, and accessible. We needed consumers to understand both that the product worked and how it could fit into their daily lives.

Approach
My team inherited a logo and built out the identity, packaging, photography, video, and broader content library. A social media specialist and another designer on my team supported on blog content, graphic production, and social ad setup and posting, which let me stay focused on the creative direction and website build.

The visual direction landed on bright and consumer-friendly with just enough urgency to feel current without veering anxious. Clean product presentation. An optimistic color palette. Benefit-forward copy that positioned Utilimedic as an accessible health tool, not clinical equipment.

Photography and video were produced from home. I adapted setups, lighting, and environments to make content that looked intentional and used the limitations as a creative constraint. The video work in particular became a useful testing ground for production approaches that would have been harder to justify under normal budget and timeline pressure.

Outcome
Utilimedic was named a CES Innovations Award Honoree, with the video and award application contributing directly to the recognition. For a brand built in months, in a home studio, with a small team operating under lockdown, I am proud of the result.