Client / Brand:
Namsung America / Jensen

Role:
Project & Art Director, Lead Designer, Photographer

Challenge: 
Transition the Jensen website to an ecommerce platform while reinforcing the brand identity and simplifying the customer journey. 

Solution: 

• Designed homepage graphics and content to highlight key tech features of Jensen products while showing how they fit into everyday adventures. Incorporated elements of the Jensen slogan "Connect Your Journey" in "Find Your Journey" and leveraged vibrant product photography to depict the products as modern and high-tech. 

• Partnered with a WordPress developer to rebuild the site using WooCommerce, ensuring scalability for ongoing product additions.

• Oversaw redevelopment of product pages to demonstrate key product features and benefits