Product

Packaging

Effective packaging communicates brand value, builds trust, and tells a visual story in seconds. I've developed packaging for hundreds of products sold in over 20,000 retail locations across the U.S. and abroad, designs that catch the shopper's eye, explain the product fast, and keep the brand consistent.

Premium product-line packaging

Challenge:
Create packaging for a new premium product line that feels high-end while staying true to the brand. The design needed to emphasize key features such as the clean front panel, above-screen button layout, volume knob, innovative user interface, and custom color options.

Solution:
Refined the existing Jensen packaging with a darker palette and vibrant gradient backdrop to elevate the product. Introduced bold vertical color blocks and lifestyle photography with concise headlines to highlight standout features and enhance shelf appeal.

Role:
Art director, photographer, co-designer

Company / Brand:
Namsung America / Jensen

Mass-market packaging redesign

Challenge:
Redesign the packaging to highlight real-life product use and clearly communicate features in unaided retail environments like Walmart.

Solution:
Used large lifestyle imagery, clean white backgrounds, and bold color blocking to balance clarity and impact. Simplified feature icons, added clear explanations on back panels, and reorganized side specs for quick understanding.

Role:
Art Director & Co-Designer with Annaka Skavnes

Company / Brand:
Dual Electronics / Dual