Why Elena?

I’m a designer who leads creative teams and builds messaging systems that tell a cohesive, engaging story on both the screen and shelf.

Using 15 years of experience across creative direction, system development, photography, graphic design, video production, and marketing operations. I know how to keep things working and telling the same consistent story.

Why Elena?

I’m a designer who leads creative teams and builds messaging systems that tell a cohesive, engaging story on both the screen and shelf.

Using 15 years of experience across creative direction, system development, photography, graphic design, video production, and marketing operations. I know how to keep things working and telling the same consistent story.

Elena Thompson, creative director, in Iceland.
Elena Thompson, creative director, in Iceland.

15
Years

Creative Direction
& Design

600+
SKUs

Across
5 Brands

20,000+
Retail

Store
Locations

Team
of 5

Doubled
Output

Connecting it all

Team Leadership Design Systems Branding Photography Web Social Video Packaging

My Work

See All
Car stereo receiver packaging showcasing a streamlined display with mobile app controls and customizable colors, with text highlighting features like top-mounted buttons.
Product Photography
Web
A close-up of a car dashboard with a dash touchscreen displaying Apple CarPlay. In the background, a city skyline with tall buildings and a brightly lit tower at night.
Three digital amplifiers with illuminated displays are arranged in a triangular formation against a cosmic background with nebulae and stars.
A couple enjoying a drive in a red convertible along the coast at sunset, with the word "celebrating 20 Years of Car Stereo" superimposed and a Dual logo in the lower left corner.
A desk with plants, books, electronic equipment, a smartphone, a notebook, and a highlighter.
A woman enjoys music while driving in a car with a Dual brand car stereo and entertainment system. The display shows various apps including phone, music, maps, messages, and calendar. The tagline reads "Sound Travels."
Packaging box for Dual Dash Mount 7-inch touchscreen with wireless Apple CarPlay, showing product features and installation instructions.
A woman with glasses and red hair tied back, smiling, sitting in the driver's seat of a vehicle, handling a medical device or equipment on the dashboard with her right hand, outside visible through the windshield.
A wooden desk with a black notebook, a black pen, a white phone sanitizer and wireless fast charger, a stack of three books, a round wooden container, a large blue glass vase, a potted plant with green leaves, a bowl of decorative stones, a red potte
Two car audio receiver boxes, one for a 6.2-inch display model and one for a 7-inch display model, with images of the units on the front of the boxes.